From having the right promotional materials to reviewing your commercial insurance in Los Angeles, California, here’s how you can prepare for Small Business Saturday.
Small Business Saturday is an American retail holiday originally founded by American Express. This event falls between Black Friday and Cyber Monday and looks to generate more support for the small businesses that are the backbone of local and the national economy. If you are small business owner who is interested in participating on November 25th
, then read on. From creating promotional materials to reviewing your commercial insurance in Los Angeles, California, here are some ways you can start preparing.
Create Promotional Materials
One of the first things you should do to prepare for Small Business Saturday is create promotional materials that advertise your business’s participation in the event. To save some time and money, you can head over to American Express’s website
and use their resources to create advertising materials for your business.
Post on Social Media
Another great way to generate interest in your business is by posting about your participation in Small Business Saturday on social media. If your business doesn’t already have social media presence, then now is a great time to set up a Facebook page and Twitter account. Once you are all set up, post about your business’ participation in Small Business Saturday and use the hashtags #shopsmall and #SmallBusinessSaturday to tag your posts.
Host a Special Event
For another fun way to get involved this Small Business Saturday, consider hosting a special in-store event. While you could always go traditional and host a sale on Small Business Saturday, there are also other great ideas to consider. For instance, you could offer shoppers seasonal refreshments, provide entertainment and activities to occupy children while their parents shop, or provide free gifts with every purchase. Each of these is a great way to get customers through your doors.
Review Your Business’s Insurance Policy
Finally, before the big day arrives, make sure you take the time to review your commercial insurance policy. On Small Business Saturday, you will likely have more customers and your store will be staffed to address this increased demand. Make sure that your insurance has the proper coverage to protect all your customers and employees and make sure that you have the proper liability protection you need. While you probably don’t anticipate an accident happening in your store, it’s always better to be safe than sorry.
Follow these tips to help you prepare for Small Business Saturday. If you find that your old commercial insurance in Los Angeles, California is simply not enough to protect your business, then don’t hesitate to contact
the experts at Fuller Insurance Agency
. Located in Southern California, our dedicated team is ready to assist you with all your insurance needs