Try out these suggestions to gear up for Small Business Saturday 2018.
The Saturday between Black Friday and Cyber Monday is known as Small Business Saturday. This day is dedicated to supporting small businesses across the country. This year, Small Business Saturday falls on the 24th. As a business owner, there are several things that you can do to make your small business stand out from the competition. Here are some of the tips that you should try this Small Business Saturday.
Create Promotional Materials
Leading up to Small Business Saturday, you should advertise your small business both in person and online. For instance, if you are holding a special event in honor of Small Business Saturday, then make sure to post advertisements in your store and also post promotional materials on your company's website and social media accounts. This way you can garner more attention for your business and attract more customers on Small Business Saturday.
Offer Special Promotions
A great way to celebrate Small Business Saturday is by holding a special sale or promotion. For instance, you can entice shoppers by offering discounts and other deals. If you want to change things up, you can also offer your customers a special gift along with their purchase.
Hold a Customer Appreciation Event
Another way to attract customers on Small Business Saturday is by showing your appreciation for the shoppers that walk through your door. For instance, you could offer free refreshments to your customers or hold raffles for everyone who makes a purchase at your business. Even something as simple as including a little thank you note with every purchase is a great way to show your customers that you care.
These are some of the tips that you should try to get ready for Small Business Saturday. Want another way to take care of your business during peak shopping season? Then make sure you have the right commercial insurance in place. For assistance with your business's insurance needs, contact
the experts at Fuller Insurance Agency
in Southern California to get covered today.